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Considered brand types when purchasing home appliances in South Korea as of May 2022

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Source

In cooperation with
Release date

May 2022

Region

South Korea

Survey time period

May 14 to 16, 2022

Number of respondents

2,246 respondents that recently purchased a home appliance

Age group

14-64 years

Method of interview

Online Access Panel

Supplementary notes

Multiple answers were possible for considered brands.

Citation formats

Considered brand types when purchasing home appliances South Korea 2022

Published by Thuy D., May 9, 2023
According to a survey conducted in South Korea by in May 2022, nearly ** percent of respondents considered a domestic large company's general brand when purchasing home appliances. However, only around ** percent of respondents ended up purchasing from that type of brand, with the majority choosing to buy from a small-medium company brand instead when it came to actual purchases.
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