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According to a 2023 survey, **** of consumers in the United States said that they were planning to buy athleisure from lululemon in that year, making it the most popular choice. Nike and Under Armour followed closely behind.

lululemon’s financial performance

On a global scale, lululemon generated a net revenue of *** billion U.S. dollars in the financial year of 2023, continuing its upward curve spanning across over a decade. Despite lululemon’s headquarters in Canada, the brand’s most profitable region was the United States, where roughly two-thirds of its net revenue was generated. 

The rising popularity of athleisure

In recent years, athleisure has become a staple in many a consumer’s wardrobe, mostly due to the combination of the comfort and functionality of athletic wear, and stylish designs that make it feel more than just workout clothes. Particularly favored among Gen Z, over ** percent of young consumers in the U.S. were planning to buy athleisure from Nike.