Original question: "(...) when you’re planning to travel outside of your country for
leisure/holiday, how much does each of the following factor into your
consideration of where to go?" Values represent the respondent share who stated that the respective aspect 'factors in a lot'.
Number of respondents:
Indonesia: n=500
Malaysia: n=500
Citation formats
Top factors considered when planning to travel abroad among Muslims SEA 2022
A survey conducted in May 2022 revealed that ** percent of Muslim respondents in Indonesia and Malaysia deemed halal food options as a very important factor when planning an international vacation. At ** percent, the cost to get to their destination was another factor deemed very important among the respondents.
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VML, & Wunderman Thompson Commerce. (September 14, 2022). Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VML, und Wunderman Thompson Commerce. "Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022." Chart. September 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VML, Wunderman Thompson Commerce. (2022). Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VML, and Wunderman Thompson Commerce. "Most Important Factors When Deciding on An International Vacation Destination among Muslims in Southeast Asia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2022, /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
VML & Wunderman Thompson Commerce, Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/ (last visited August 05, 2026)
Most important factors when deciding on an international vacation destination among Muslims in Southeast Asia in 2022 [Graph], VML, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: /statistics/1377381/sea-factors-considered-when-planning-to-travel-abroad-among-muslims/
