Original question: "Think for a moment about when you’re choosing travel. How
important are each of the following when deciding which brand to buy?" Values represent the respondent share who evaluated the respective aspect as 'very important'.
Number of respondents:
Indonesia: n=500
Malaysia: n=500
Citation formats
Top factors considered when planning to travel among Muslims SEA 2022
A survey conducted in May 2022 revealed that ** percent of Muslim respondents in Indonesia and Malaysia deemed halal restaurant or hotel options to be very important when planning a vacation. In contrast, influencer recommendations were very important to ** percent of the respondents.
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VML, & Wunderman Thompson Commerce. (September 14, 2022). Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, und Wunderman Thompson Commerce. "Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022." Chart. September 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, Wunderman Thompson Commerce. (2022). Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, and Wunderman Thompson Commerce. "Leading Factors Taken into Consideration When Deciding on a Vacation Destination among Muslims in Southeast Asia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2022, /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML & Wunderman Thompson Commerce, Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/ (last visited July 31, 2026)
Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 [Graph], VML, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: /statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
