A U.S. survey found that Gen Z adults had, for the most part, lower awareness of established news brands than U.S. adults in general, with 16 percent of Gen Z saying they had never heard of NBC and around a third admitting they were not aware of The New Yorker. MSNBC, The Associated Press, Bloomberg, and Breitbart also fared poorly in this respect, though Gen Z's news consumption habits (predominantly online and via social media) mean that this lack of awareness of major brands is less surprising than it may seem.
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PR Daily. (June 22, 2022). News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. "News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022." Chart. June 22, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. (2022). News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily. "News Audiences Who Have Never Heard of Selected Established News Outlets among Gen Z Vs. All Adults in The United States as of July 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2022, /statistics/1374838/gen-z-news-brand-awareness-us/
PR Daily, News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 ÌÇÐÄÆƽâ°æ, /statistics/1374838/gen-z-news-brand-awareness-us/ (last visited July 30, 2026)
News audiences who have never heard of selected established news outlets among Gen Z vs. all adults in the United States as of July 2022 [Graph], PR Daily, June 22, 2022. [Online]. Available: /statistics/1374838/gen-z-news-brand-awareness-us/
