
| Characteristic | More Flexibility (able to customize digital experiences) | Increased agility (making changes faster) | Ability to add new sales channels (social, voice, AR/VR) | Improved integration between systems |
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Source
Release date
February 2023
Region
Worldwide
Survey time period
February 2022
Number of respondents
4,102*
Supplementary notes
*Respondents included professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe. All respondents were third-party panelists (and were not limited to Salesforce customers).
Date of release is date of last access.
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