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In 2022, the top show on Netflix was Stranger Things, followed by Manifest and Inventing Anna.

Stranger Things

Since the release of its first season in 2016, Stranger Things has found itself in the top charts all over the world including Canada, Peru, Chile, and France. The ever-growing budgets of streaming platforms has seen production costs balloon over recent years, and as of May 2022, Stranger Things was Netflix’s most expensive program to produce per episode. Stranger Things 4, which premiered in the summer of 2022, was the platforms most popular English-language program of all time as of January 2023. With over a billion hours watched, it’s no wonder it’s the place to be seen for brands advertising through product placement – with some brands product placement amounting to nearly two million U.S. dollars.

Netflix

While Netflix began as a DVD-by-mail service, it is now one of the most popular streaming platforms worldwide. In 2021, the company boasted revenues reaching nearly 30 billion dollars. However, Netflix has faced fierce competition from other platforms such as Amazon Prime Video, Hulu U.S., and Disney+. It saw a decrease in the quarterly number of subscribers for the first time in 2022. Despite this, the consumption of shows on Netflix remains a shared experience for many households worldwide. In 2022, it was estimated that Netflix was present in 65 percent of homes in Australia, and 57 percent in the UK.