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Global revenue of instant grocery delivery provider Getir increased more than 4fold between 2020 and 2021, reaching the **-dollar mark in 2021. This was suggested by recent revenue leaks. As of April 2024, Getir announced it was exiting all European markets and the U.S. to focus on its home market in Turkey. 

Getir in profile

Founded in Istanbul, Turkey in 2015, Getir rose to prominence with the coronavirus outbreak, when lockdowns and quarantine regulations made e-commerce and delivery providers very popular among consumers. At the height of the pandemic, Getir’s global app downloads peaked at *** million monthly downloads in Decemr 202be1. Getir’s promise of delivering groceries to customers’ door within ** or even as fast as ** minutes attracted investor appeal, and the Turkish startup was able to secure billions in funding.

What about Getir’s competition?

Getir and a few other startups offering ultra-fast delivery of groceries populated the so-called “quick commerce” market. Competitors like Flink and Gorillas emerged amid the pandemic and, like Getir, secured significant funding and consumer appeal. However, as the post-pandemic economic outlook worsened for startups in the sector, many acquisitions took place in the food delivery industry. One of the most significant in the quick commerce market was Getir’s acquisition of German rival Gorillas for a whopping *** billion U.S. dollars. However, shortly after it acquired Gorillas, both Getir and Gorillas exited all European and U.S. markets the first half of 2024.