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Information technology (IT) advertising spending on cinema in Italy in 2019 and 2021 (in 1,000 U.S. dollars)

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Source

In cooperation with
Release date

December 2022

Region

Italy

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

Citation formats

Information technology ad spend on cinema in Italy 2019-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2023
Throughout 2021, the information technology (IT) segment spent * thousand U.S. dollars on cinema advertising in Italy. Conversely, IT cinema ad spending amounted to *** million dollars in 2019. In 2021, in comparison to cinema ad expenditure, IT ad spending on magazines as well as on outdoor was considerably higher.
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