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In 2025, chips were the most popular British dish in Great Britain (GB). About ** percent of survey respondents had a positive opinion of this dish. Fish and chips and roast chicken closely followed with about **Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý

Popularity of British dishes across generations

Fish and chips, the British dish that is perhaps best-known outside of GB, is very popular among British consumers across different generations. The dish, consisting of fried fish served with chips on the side, was one the favorite British dishes among surveyed baby boomers in GB. Furthermore, fish and chips was the most popular dish among Generation X, with chips by themselves following in second place. Millennials like fish and chips a bit less than their Gen X counterparts. The traditional English breakfast, which typically consists of eggs, sausage, bacon, baked beans, grilled tomato, and toast, is particularly popular among Generation X, but less so, in relative terms, among the older generation. 

Fish and seafood in the UK

While the annual expenditure on fish in the UK increase between 2014 and 2021, it significantly dropped the following years. In 2023, expenditure on fish in the UK amounted to approximately *** billion British pounds, which is noticeably lower than it was in 2005. Simultaneously, the prices of fish have almost doubled during the last two decades. In 2003, the consumer price index (CPI) of fish in the UK was measured at ****, whereas in 2023 it had reached . In terms of seafood, the segment with the highest retail sales is chilled seafood. Chilled seafood makes up about ** percent of all retail sales of seafood in the UK. Frozen seafood makes up about a quarter, whereas ambient seafood accounts for roughly ** percent of seafood retail sales.