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Reasons for purchasing Home Meal Replacements (HMR) in South Korea in 2024, by household income

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Sources

Release date

May 2025

Region

South Korea

Survey time period

2024

Number of respondents

2,000*

Age group

19-74 years

Special properties

people who purchased HMR before

Method of interview

Face-to-face interview

Supplementary notes

*Out of 2,000 total respondents in this survey those who bought HMR before.

1,000 South Korean won equals 0.74 U.S. dollars or 0.63 euros as of July 2025.

Citation formats

Home Meal Replacements (HMR) purchase reasons by household income South Korea 2024

Published by
T. Ozbun,
Jul 15, 2025

According to a survey among South Korean grocery shoppers in 2024, a cumbersome cooking process was the main reason for purchasing Home Meal Replacements (HMR) from all groups of household income. Home Meal Replacement (HMR) refers to a ready-made food that can be easily and simply cooked or heated and eaten in a short time, and can replace meals at home. 

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