TGI/AskAfrika, annually interviews 24,744 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 28.11 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
The source adds that users included here are Snapchat users who used the platform in the last seven days (at the time the survey was conducted).
Citation formats
Distribution of Snapchat users in South Africa 2022, by population group
In 2022, a survey was conducted in South Africa about the distribution of instant messaging applications among different population groups. It found that Snapchat users are predominantly Indian/Asian, with a share of approximately ** percent of users. Furthermore, population group refers to the ethnicity of different groups which make up a country's population. In 2022, Black South Africans were the largest population group in the country, followed by the colored and white populations.
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Ornico, & World Wide Worx. (June 30, 2023). Distribution of Snapchat users in South Africa in 2022, by population group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, und World Wide Worx. "Distribution of Snapchat users in South Africa in 2022, by population group." Chart. June 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, World Wide Worx. (2023). Distribution of Snapchat users in South Africa in 2022, by population group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico, and World Wide Worx. "Distribution of Snapchat Users in South Africa in 2022, by Population Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2023, /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
Ornico & World Wide Worx, Distribution of Snapchat users in South Africa in 2022, by population group ÌÇÐÄÆƽâ°æ, /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/ (last visited July 30, 2026)
Distribution of Snapchat users in South Africa in 2022, by population group [Graph], Ornico, & World Wide Worx, June 30, 2023. [Online]. Available: /statistics/1341744/distribution-of-snapchat-users-in-south-africa-by-population-group/
