The source defines startups as young businesses with no guarantee of success, and where people who choose to work forgo stability, substituting it with innovation and the promise of increased growth.
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Share of e-commerce and retail tech ventures in Nigeria 2022, by sub-sector
As of 2022, most e-commerce and retail tech startups in Nigeria specialized in multi-products. This referred to nearly ** percent of ** ventures. Moreover, retail-tech ventures represented a share of over ** percent, while those operating in food, drinks, and groceries accounted for around ** percent of the total. Overall, startups in Nigeria are concentrated in Lagos.
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Disrupt Africa. (September 15, 2021). Share of e-commerce and retail tech startups in Nigeria as of 2022, by sub-sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/
Disrupt Africa. "Share of e-commerce and retail tech startups in Nigeria as of 2022, by sub-sector." Chart. September 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/
Disrupt Africa. (2021). Share of e-commerce and retail tech startups in Nigeria as of 2022, by sub-sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/
Disrupt Africa. "Share of E-commerce and Retail Tech Startups in Nigeria as of 2022, by Sub-sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2021, /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/
Disrupt Africa, Share of e-commerce and retail tech startups in Nigeria as of 2022, by sub-sector ÌÇÐÄÆƽâ°æ, /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/ (last visited July 30, 2026)
Share of e-commerce and retail tech startups in Nigeria as of 2022, by sub-sector [Graph], Disrupt Africa, September 15, 2021. [Online]. Available: /statistics/1338880/share-of-e-commerce-and-retail-tech-startups-in-nigeria-by-sub-sector/
