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External sales of Fenix Outdoor in 2025, by segment (in million euros)

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Source

Release date

March 2026

Region

Sweden

Survey time period

2025

Supplementary notes

* Frilufts Retail Europe AB segment consist of three outdoor retail chains in Sweden, Germany and Finland. In total, there are 61 shops and an e-commerce business. The retailers Naturkompaniet AB, Partioaitta Oy and Globetrotter Ausrüstung GmbH are included.

** Brand segment includes the brands Fjällräven,Tierra, Primus, Hanwag and Brunton. It also includes Brandretail (The E-com, the Brand- and Flagshipstores) and distribution companies concentrated on sales of only one brand.

*** Global sales includes distribution companies selling more than one Fenix brand.

Citation formats

External sales of Fenix Outdoor 2025, by segment

Published by
Bruna Rocco,
May 13, 2026

In 2025, the Swedish company Fenix Outdoor generated about million euros in external sales in the Frilufts segment, which includes retail chains. The external sales in the brand segment amounted to a revenue of million euros.

Fenix Outdoor International AG is selling low-weight outdoor products globally. The group's major markets are Germany, the Nordic countries and North America. The company sells Fjällräven and Tierra brand products, Primus camp stoves and lanterns and operates additionally the retail chains Naturkompaniet and Skandinavisk Hoyfjellsutstyr.

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