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The price of Meta (former Facebook) shares traded on the Nasdaq stock exchange fluctuated significantly but increased overall during the period from May 2012 to May 2026. After peaking at * U.S. dollars per share in August 2021, the price of Meta shares started to fluctuate and exceeded its previous peak in 2026. The share price stood at * U.S. dollars as of the end of May 2026.

Substantial fluctuations in the last few years

Meta's stock prices have fluctuated particularly after the rebranding announcement in late 2021. Following the announcement and through 2022, Meta's revenue remained rather stagnant, and its net income decreased considerably. Moreover, the tech giant announced one of the industry's largest layoffs in late 2022. As a result, the share price hit a low of U.S. dollars in October 2022, the lowest value observed since 2016. However, Meta's share price has been steadily recovering since then.

Shift in strategy for the world’s first social network

Meta has shifted its focus to the metaverse, virtual reality (VR), and augmented reality (AR), with the rebranding in late 2021. As a result, Reality Labs was established as a dedicated business and research unit to focus on developing metaverse and AR/VR technologies. However, as of early 2026, Meta still relies mainly on advertising and its Family of Apps to generate most of its revenue, despite having made significant investments in virtual reality. Reality Labs generated *** billion U.S. dollars in revenue in 2025 and has been consistently incurring operating losses since 2019.