According to a worldwide survey of professionals conducted in June 2021, ** percent of respondents reported watching instructional or informational videos to learn new skills or abilities to apply at work. Videos with a length of over ** minutes were mostly watched when viewers had a general interest in learning more about the topic, with ** percent of respondents reporting to prefer long videos when pursuing this objective. By comparison, ** percent of respondents reported that the instructional videos they were required to watch were less than *** minute long.
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TechSmith. (January 5, 2022). Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. "Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length." Chart. January 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. (2022). Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith. "Reasons for Watching An Instructional or Informational Video for Professionals Worldwide in June 2021, by Video Length." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2022, /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
TechSmith, Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length ÌÇÐÄÆƽâ°æ, /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/ (last visited July 31, 2026)
Reasons for watching an instructional or informational video for professionals worldwide in June 2021, by video length [Graph], TechSmith, January 5, 2022. [Online]. Available: /statistics/1325689/global-professionals-reasons-to-watch-online-learning-videos/
