Survey question: When picking up products, in addition to price, quality, and functions, would you be willing to pay extra for the environmentally friendly features of a product?
One yuan equals to approximately 0.15 U.S. dollars and 0.14 euros (as of July 2022).
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Consumer willingness to pay extra for sustainable products China 2021, by income
According to a 2021 survey in China, ** percent of the consumers earning 30,000 yuan and above indicated that they are willing to pay extra for sustainable features in a product. On the other hand, ** percent of the respondents earning below 8,000 yuan indicated that they are willing to pay extra for sustainable products.
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Accenture. (March 28, 2022). Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. "Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income ." Chart. March 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. (2022). Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture. "Willingness of Consumers to Pay Extra for Sustainable Products in China as of June 2021, by Income ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2022, /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
Accenture, Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income ÌÇÐÄÆƽâ°æ, /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/ (last visited August 04, 2026)
Willingness of consumers to pay extra for sustainable products in China as of June 2021, by income [Graph], Accenture, March 28, 2022. [Online]. Available: /statistics/1317557/china-willingness-to-pay-extra-for-sustainable-products-by-income/
