In 2020, around ** percent of online revenues from FMCG products came from shoppers from small to medium-sized towns with a population of between and * inhabitants. When it came to shopping in brick-and-mortar stores, the share of consumers from small to medium-sized towns in Germany was ** percent.
Urban consumers liked to purchase FMCG products online with ** percent and ** percent of online sales coming from shoppers living in big cities and metropolises. Compared to this, their share in brick-and-mortar FMCG sales was only ** percent and ** percent, respectively.
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GfK. (June 1, 2021). Revenue share of FMCG products in Germany in 2020, by distribution channel and population size of settlement [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/
GfK. "Revenue share of FMCG products in Germany in 2020, by distribution channel and population size of settlement." Chart. June 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/
GfK. (2021). Revenue share of FMCG products in Germany in 2020, by distribution channel and population size of settlement. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/
GfK. "Revenue Share of Fmcg Products in Germany in 2020, by Distribution Channel and Population Size of Settlement." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2021, /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/
GfK, Revenue share of FMCG products in Germany in 2020, by distribution channel and population size of settlement ÌÇÐÄÆƽâ°æ, /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/ (last visited July 30, 2026)
Revenue share of FMCG products in Germany in 2020, by distribution channel and population size of settlement [Graph], GfK, June 1, 2021. [Online]. Available: /statistics/1312056/fmcg-products-revenue-share-by-residence-and-distribution-channel-germany/
