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Share of new food and beverage product launches with keto claim in the U.S. between 2019 and 2021

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Release date

August 2022

Region

United States

Survey time period

2019 to 2021

Citation formats

Share of new keto food and beverage product launches in the U.S. 2019-2021

Published by
T. Ozbun,
Aug 13, 2022

The ketogenic diet seems like popular trend, but the number of new keto-friendly products launched between 2019 and 2021 is a relatively small share compared to other products. Between June 2019 and May 2020, only *** percent of new food and beverage products had a keto claim. During the same period the following year, this increased slightly to about *** percent.

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Topics

Ketogenic diet marketFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorEating behavior in the U.S.Veganism and vegetarianism in the U.S.
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