The survey was completed through proprietary sample sources amongst panels who participate in online surveys.
Method of interview
Online panel
Supplementary notes
The full survey question was, "Animal welfare is a growing issue around footwear production. Which of the below phrases do you find demonstrate that a company cares about this issue without getting too political? Please select all that apply."
The findings are based on the results of a targeted sample, balanced by gender, geography, and generation.
Citation formats
Consumers' preferred not too political footwear animal welfare branding U.S. 2021
In a 2021 survey of U.S. consumers, the phrase most consumers felt best demonstrated that a footwear company cares about animal welfare without getting too political was, "No animals were harmed in the making of this product". Interestingly the phrase "vegan" did not make it into the top five answers, but the source does note that ** percent of males and ** percent of females chose this answer.
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First Insight. (June 17, 2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?." Chart. June 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1306092/footwear-animal-welfare-branding/
First Insight. (2021). Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1306092/footwear-animal-welfare-branding/
First Insight. "Which Phrases Do American Consumers Think Demonstrate a Footwear Company Cares about Animal Welfare without Being Too Political?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2021, /statistics/1306092/footwear-animal-welfare-branding/
First Insight, Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? ÌÇÐÄÆƽâ°æ, /statistics/1306092/footwear-animal-welfare-branding/ (last visited July 25, 2026)
Which phrases do American consumers think demonstrate a footwear company cares about animal welfare without being too political? [Graph], First Insight, June 17, 2021. [Online]. Available: /statistics/1306092/footwear-animal-welfare-branding/
