| Characteristic | Percentage of respondents very likely to purchase |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2021
More information
Region
United States
Survey time period
2021
Number of respondents
2,051 respondents
Age group
15-74
Special properties
Age, sex, and region quotas were established in accordance with 2019 population projections from the U.S. Census Bureau
Method of interview
Panel survey
Supplementary notes
The report introduces next-gen materials by saying, "A new category of high performance and more sustainable materials are emerging as an alternative to materials traditionally sourced from animals, including leather, silk, fur, wool, down, and ‘exotic’ skins."
Respondents were given a description of "next-gen materials" before completing the survey, including the following information, "In the last few years, rapid advances in science and technology have given rise to a new materials industry. Mission-driven companies are designing new types of materials for fashion, automobile, and homegoods products. Although made in different ways, these materials are all: High performance, More sustainable, Animal-free."
Participants considered six technologies for producing next-gen materials, and rated their likelihood of purchasing each. Answer choices included not at all likely, somewhat, moderately, very, and extremely likely to purchase.
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