According to a survey conducted in China in November 2022, approximately ** percent of respondents favored non-branded holiday accommodation, such as boutique hotels, B&Bs, or vacation rentals, over branded hotel chains. Among those who preferred branded hotels, equal number of respondents chose international chain and local chain hotel brands.
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McKinsey & Company. (May 9, 2023). Branded vs. non-branded hotel preference among respondents in China as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1301956/china-branded-and-non-branded-hotel-preference/
McKinsey & Company. "Branded vs. non-branded hotel preference among respondents in China as of November 2022." Chart. May 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1301956/china-branded-and-non-branded-hotel-preference/
McKinsey & Company. (2023). Branded vs. non-branded hotel preference among respondents in China as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1301956/china-branded-and-non-branded-hotel-preference/
McKinsey & Company. "Branded Vs. Non-branded Hotel Preference among Respondents in China as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2023, /statistics/1301956/china-branded-and-non-branded-hotel-preference/
McKinsey & Company, Branded vs. non-branded hotel preference among respondents in China as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1301956/china-branded-and-non-branded-hotel-preference/ (last visited July 19, 2026)
Branded vs. non-branded hotel preference among respondents in China as of November 2022 [Graph], McKinsey & Company, May 9, 2023. [Online]. Available: /statistics/1301956/china-branded-and-non-branded-hotel-preference/
