As of 2021, online music platform was the most frequently used channel among Chinese online music artists to distribute and promote their music works, with ** percent of usage rate, followed by short-form videos. Tencent Music and Netease Cloud Music were the leading platforms in China to encourage and incubate music creators.
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Eastmoney.com, & LeadLeo. (November 24, 2021). Most used channels to distribute and promote music work among online music artists in China in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1291052/china-music-promotion-channels-of-online-musicians/
Eastmoney.com, und LeadLeo. "Most used channels to distribute and promote music work among online music artists in China in 2021." Chart. November 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1291052/china-music-promotion-channels-of-online-musicians/
Eastmoney.com, LeadLeo. (2021). Most used channels to distribute and promote music work among online music artists in China in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1291052/china-music-promotion-channels-of-online-musicians/
Eastmoney.com, and LeadLeo. "Most Used Channels to Distribute and Promote Music Work among Online Music Artists in China in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Nov 2021, /statistics/1291052/china-music-promotion-channels-of-online-musicians/
Eastmoney.com & LeadLeo, Most used channels to distribute and promote music work among online music artists in China in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1291052/china-music-promotion-channels-of-online-musicians/ (last visited August 04, 2026)
Most used channels to distribute and promote music work among online music artists in China in 2021 [Graph], Eastmoney.com, & LeadLeo, November 24, 2021. [Online]. Available: /statistics/1291052/china-music-promotion-channels-of-online-musicians/