Generation Z was the most intimate cohort to music consumption in China. High frequency of listening, strong willingness to pay and high motivation to discover music content were common characteristics to distinguish them from other age groups. Almost ** percent of Gen Z users expressed a willingness to pay for music content, as of the second quarter of 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Analysys, & 199IT. (June 22, 2021). Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, und 199IT. "Music consumption characteristics of Generation Z in China as of 2nd quarter 2020." Chart. June 22, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, 199IT. (2021). Music consumption characteristics of Generation Z in China as of 2nd quarter 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys, and 199IT. "Music Consumption Characteristics of Generation Z in China as of 2nd Quarter 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jun 2021, /statistics/1291021/china-music-consumption-habits-of-gen-z/
Analysys & 199IT, Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1291021/china-music-consumption-habits-of-gen-z/ (last visited July 31, 2026)
Music consumption characteristics of Generation Z in China as of 2nd quarter 2020 [Graph], Analysys, & 199IT, June 22, 2021. [Online]. Available: /statistics/1291021/china-music-consumption-habits-of-gen-z/