In 2018, information spread was focused on the English and Thai language spheres, mainly using Facebook as a platform. From 2021 onward, J. League also engaged in other platforms, such as Twitter, Instagram, TikTok, YouTube, Weibo, and WeChat, expanding the reach from the anglophone and Thai language world to encompass other languages as well, such as Chinese.
Citation formats
Audience reach abroad of the J. League through social media 2018-2023
In 2023, the audience reach in abroad countries through social network services of Japan's professional soccer circuit (J. League) amounted to approximately *** million. The figure quadrupled in the course of three years. J. League management plans to further expand its overseas audience reach in order to secure J. League fans all over the world, which in turn would make higher broadcasting rights revenues possible.
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J.League. (December 25, 2023). Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1285477/j-league-annual-audience-reach/
J.League. "Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions)." Chart. December 25, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1285477/j-league-annual-audience-reach/
J.League. (2023). Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1285477/j-league-annual-audience-reach/
J.League. "Foreign Audience Reach through Social Network Services of Japan's Professional Soccer Circuit (J. League) from 2018 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Dec 2023, /statistics/1285477/j-league-annual-audience-reach/
J.League, Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1285477/j-league-annual-audience-reach/ (last visited July 28, 2026)
Foreign audience reach through social network services of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph], J.League, December 25, 2023. [Online]. Available: /statistics/1285477/j-league-annual-audience-reach/
