In 2018, information spread was focused on the English and Thai language spheres, mainly using Facebook as a platform. From 2021 onward, J. League also engaged in other platforms, such as Twitter, Instagram, TikTok, YouTube, Weibo, and WeChat, expanding the reach from the anglophone and Thai language spheres to encompass other languages as well, such as Chinese.
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Number of J. League SNS followers from abroad 2018-2023
In 2023, the number of followers on social networks of Japan's professional soccer circuit (J. League) amounted to approximately *** million. The figure declined slightly compared to the estimate of the previous year.
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J.League. (December 25, 2023). Number of worldwide followers on social networks of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1285332/j-league-number-foreign-followers-on-sns/
J.League. "Number of worldwide followers on social networks of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions)." Chart. December 25, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1285332/j-league-number-foreign-followers-on-sns/
J.League. (2023). Number of worldwide followers on social networks of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1285332/j-league-number-foreign-followers-on-sns/
J.League. "Number of Worldwide Followers on Social Networks of Japan's Professional Soccer Circuit (J. League) from 2018 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Dec 2023, /statistics/1285332/j-league-number-foreign-followers-on-sns/
J.League, Number of worldwide followers on social networks of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1285332/j-league-number-foreign-followers-on-sns/ (last visited July 29, 2026)
Number of worldwide followers on social networks of Japan's professional soccer circuit (J. League) from 2018 to 2023 (in millions) [Graph], J.League, December 25, 2023. [Online]. Available: /statistics/1285332/j-league-number-foreign-followers-on-sns/
