According to a survey conducted by in South Korea in October 2020, searching online was the leading source of awareness of a car's voice assistant capabilities and features among respondents, with an answer share of around **** percent. Such knowledge was also acquired through unofficial channels such as friends or trial and error.
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dataSpring. (January 13, 2022). Source of awareness for automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/
dataSpring. "Source of awareness for automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type." Chart. January 13, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/
dataSpring. (2022). Source of awareness for automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/
dataSpring. "Source of Awareness for Automotive Voice Assistant (Va) Capabilities and Features in South Korea as of October 2020, by Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jan 2022, /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/
dataSpring, Source of awareness for automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type ÌÇÐÄÆÆ½â°æ, /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/ (last visited July 26, 2026)
Source of awareness for automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type [Graph], dataSpring, January 13, 2022. [Online]. Available: /statistics/1284656/south-korea-automotive-voice-assistant-awareness-source-by-type/