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Awareness of automotive voice assistant (VA) capabilities and features in South Korea as of October 2020, by type

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Source

Release date

January 2022

Region

South Korea

Survey time period

October 23 to 25, 2020

Number of respondents

2,894 respondents

Age group

18 years and older

Method of interview

Panel survey

Supplementary notes

Original question: "How familiar are you with your voice assistant’s (VA) capabilities and features?"

Citation formats

Awareness of car VA capabilities and features South Korea 2020, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2022
According to a survey conducted by in South Korea in October 2020, over ** percent of respondents were somewhat familiar with their third party connected car voice assistant's capabilities and features. Overall, awareness of built-in voice assistance was higher than voice assistance connected with a third party device among South Korean car owners.
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