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Distribution of consumer spending on mobile apps in New Zealand from 1st quarter 2020 to 2nd quarter 2021, by platform

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Source

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Release date

December 2021

Region

New Zealand

Survey time period

Q1 2020 to Q2 2021

Citation formats

Share of app spending in New Zealand 2020-2021, by platform

Published by
Christy Tila,
Jan 12, 2022
In the second quarter of 2021, Apple iOS consumers in New Zealand spent more than consumers on Google Play, making up ** percent of the total app spending for the quarter. By comparison, apps on the Google Play Store generated ** percent of the quarterly consumer spend. Between the beginning of 2020 and the first half of 2021, iOS app users in New Zealand generated the largest share of revenues on mobile apps. While mobile games were the highest-grossing app category in New Zealand during the examined period, entertainment apps experienced a constant growth trend in consumer spending, reaching **** million U.S. dollars in the second quarter of 2021.
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