Australia, Ireland, Malaysia, New Zealand, United Kingdom, MENA
Survey time period
financial year 2021
Supplementary notes
*wholesale partner
Note: The Australian financial year runs from July 1 until June 30 of the following calendar year. For example, the financial year 2018 began on July 1, 2017 and ran until June 30, 2018.
Citation formats
Smiggle's LFL sales growth post COVID-19 in FY 2021, by region
In the financial year 2021, Smiggle witnessed *** percent growth in Like-for-Like sales growth in Malaysia, as schools reopened after COVID-19 lockdowns. Meanwhile, Smiggle's wholesale channel in the Middle East also flourished during the 'back to school' period, recording *** percent growth in sales. In countries with children returning to the classroom, the brand has shown outstanding sales performance and will likely continue to recover as strongly under easing COVID-19 restrictions.
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Premier Investments. (October 15, 2021). Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. "Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region." Chart. October 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. (2021). Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments. "Like-for-like (Lfl) 'back to School' Sales Growth of Smiggle after Covid-19 Restrictions in The Financial Year 2021, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2021, /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
Premier Investments, Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region ÌÇÐÄÆƽâ°æ, /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/ (last visited July 25, 2026)
Like-for-Like (LFL) 'back to school' sales growth of Smiggle after COVID-19 restrictions in the financial year 2021, by region [Graph], Premier Investments, October 15, 2021. [Online]. Available: /statistics/1281490/smiggle-post-covid-back-to-school-sales-growth/
