| Characteristic | Buzz score |
|---|---|
| ±Ê´Ç°ìé³¾´Ç²Ô | 11.2 |
| Super Mario Bros | 9.6 |
| Minecraft | 9.4 |
| The Sims | 6.8 |
| Assassin's Creed | 5 |
| Final Fantasy | 4.3 |
| Halo | 3.3 |
| FIFA | 2.3 |
| Grand Theft Auto | 2.1 |
| Battlefield | 2 |
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Source
Source
Release date
October 2021
More information
Region
United Kingdom (Great Britain)
Survey time period
September 2021
Age group
18-34 years
Method of interview
Online survey
Supplementary notes
Original question: Over the past two weeks, which of the following brands have you heard something positive about? Now which of the following brands have you heard something negative about?
According to the source: "Buzz is a net measure of whether consumers are hearing positive or negative things about a brand in the last two weeks. The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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