According to a survey by on mobile apps use in Thailand, the main reason for purchasing an app, as indicated by ** percent of the female respondents, was that they needed it. In comparison, **** percent of male respondents bought an app because they wanted an ad-free experience.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Rakuten Insight. (November 24, 2021). Leading reasons for purchasing a smartphone app in Thailand as of September 2021, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/
Rakuten Insight. "Leading reasons for purchasing a smartphone app in Thailand as of September 2021, by gender." Chart. November 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/
Rakuten Insight. (2021). Leading reasons for purchasing a smartphone app in Thailand as of September 2021, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/
Rakuten Insight. "Leading Reasons for Purchasing a Smartphone App in Thailand as of September 2021, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Nov 2021, /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/
Rakuten Insight, Leading reasons for purchasing a smartphone app in Thailand as of September 2021, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/ (last visited July 31, 2026)
Leading reasons for purchasing a smartphone app in Thailand as of September 2021, by gender [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: /statistics/1279164/thailand-reasons-for-buying-a-mobile-app-by-gender/