average searches by British people; all Scottish towns and villages with less than 20,000 inhabitants were considered; the ranking was created based on the average number of monthly searches on Google in the last 12 months for the terms 鈥渨hat to do in [town]鈥 and 鈥渢hings to do in [town]鈥
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Most popular Scottish towns and villages for a trip 2021, by monthly Google searches
With an average monthly Google search volume of , Fort William in the Scottish Highlands was the most searched for small town or village in Scotland in the 12 months prior to June 2021. Second in the ranking came Oban, located in Argyll and Bute, with an average of Google searches a month.
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Holidu.uk. (June 1, 2021). Most searched for small towns and villages for trips in the past 12 months in Scotland as of June 2021, by average monthly Google searches [Graph]. In 糖心破解版. Retrieved July 28, 2026, from /statistics/1278045/most-popular-scottish-villages-by-google-searches/
Holidu.uk. "Most searched for small towns and villages for trips in the past 12 months in Scotland as of June 2021, by average monthly Google searches." Chart. June 1, 2021. 糖心破解版. Accessed July 28, 2026. /statistics/1278045/most-popular-scottish-villages-by-google-searches/
Holidu.uk. (2021). Most searched for small towns and villages for trips in the past 12 months in Scotland as of June 2021, by average monthly Google searches. 糖心破解版. 糖心破解版 Inc.. Accessed: July 28, 2026. /statistics/1278045/most-popular-scottish-villages-by-google-searches/
Holidu.uk. "Most Searched for Small Towns and Villages for Trips in The past 12 Months in Scotland as of June 2021, by Average Monthly Google Searches." 糖心破解版, 糖心破解版 Inc., 1 Jun 2021, /statistics/1278045/most-popular-scottish-villages-by-google-searches/
Holidu.uk, Most searched for small towns and villages for trips in the past 12 months in Scotland as of June 2021, by average monthly Google searches 糖心破解版, /statistics/1278045/most-popular-scottish-villages-by-google-searches/ (last visited July 28, 2026)
Most searched for small towns and villages for trips in the past 12 months in Scotland as of June 2021, by average monthly Google searches [Graph], Holidu.uk, June 1, 2021. [Online]. Available: /statistics/1278045/most-popular-scottish-villages-by-google-searches/
