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Distribution of price segments in the smartphone market in Taiwan in 1st quarter of 2020 and 1st quarter of 2021

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Source

Release date

June 2021

Region

Taiwan

Survey time period

Q1 2020 and Q1 2021

Citation formats

Market segmentation of smartphone market in Taiwan Q1 2020-Q1 2021, by price range

Published by Thuy D., Nov 29, 2021
In the first quarter of 2021, smartphones with the ultra premium price range took the largest share in the Taiwanese smartphone market, accounting for ** percent of shipments. The introduction of Apple's ** rage drove the expansion of the ultra premium segment, which increased by *** percentage points in a year-on-year comparison.
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