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Leading factors for a positive customer experience during the car purchasing journey in 2020

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Source

Release date

February 2021

Region

Worldwide

Survey time period

2020

Number of respondents

over 8,500 end customers

Supplementary notes

Question: "What are the three most important drivers for a positive customer experience during the car purchase journey?"
Weighted average of all markets surveyed.
The source doesn't mention the type of survey or age of the respondents.

Citation formats

Factors for a positive customer experience during the car purchasing journey 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 3, 2021
In 2020, over ** out of 20 customers surveyed ranked transparency, customer-centricity, and the quality of the information received as one of the main factors leading to a positive customer experience during the car buying process. By contrast, two out of five respondents mentioned experiencing brand marketing as one of the drivers of their customer experience.
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Topics

Car buyers in the United StatesAutomotive industry in the United StatesCar brands in the United StatesRegional airlines in the United StatesFord Motor Company in the United States
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