Information on mean sample: Base: German-speaking population aged 14 years and older
Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people
2018: 23,086 respondents, projection to 70.45 million people
2019: 23,120 respondents, projection to 70.60 million people
2020: 23,138 respondents, projection to 70.63 million people
The figures displayed are based on the following reports: 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology available .
Citation formats
Number of people consuming fresh meat Germany 2018-2021, by frequency
in 2021, million Germans consumed fresh meat several times a week. This was a slight decrease compared to the year before. The figures refer to fresh meat bought from the meat counter. The VuMA Touchpoints (Verbrauchs- und Medienanalyse) survey provides information on media usage behavior, as well as consumer behavior among the German-speaking population aged 14 years and older.
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VuMA. (November 17, 2021). Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/
VuMA. "Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions)." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/
VuMA. (2021). Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/
VuMA. "Number of People Consuming Fresh Meat from The Counter in Germany from 2018 to 2021, by Frequency (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/
VuMA, Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/ (last visited July 24, 2026)
Number of people consuming fresh meat from the counter in Germany from 2018 to 2021, by frequency (in millions) [Graph], VuMA, November 17, 2021. [Online]. Available: /statistics/1270867/fresh-meat-from-the-counter-consumer-number-frequency-germany/
