* Values are the combined total from a survey of 9,100 individual investors from 25 countries conducted in February and March 2019, and 2,700 financial professionals across 16 countries conducted in March and April 2020. The survey method and other characteristics of the respondents are not disclosed by the source.
The source does not disclose how they define each generation.
Original question: "I want my investments to match my personal values."
Citation formats
Investors globally wanting investments matching their values by age 2019-2020
According to two surveys conducted in 2019 and 2020, millennial individual investors were the most likely to want their investments to match their personal values. ** percent of millennials globally expressed this sentiment, compared to a global average of ** percent, and ** percent of baby boomers. These values consider personal investments, and not investments for professional reasons.
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Natixis Investment Managers. (September 30, 2021). Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. "Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation." Chart. September 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. (2021). Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers. "Individual Investors Globally Wanting a Their Investments to Match Their Personal Values in 2019 and 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2021, /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
Natixis Investment Managers, Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/ (last visited August 05, 2026)
Individual investors globally wanting a their investments to match their personal values in 2019 and 2020, by generation [Graph], Natixis Investment Managers, September 30, 2021. [Online]. Available: /statistics/1269436/individual-investors-wanting-investments-matching-their-personal-values-generation-worldwide/
