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Net sales of the playing card and merchandise segment at Nintendo Co., Ltd. from fiscal year 2017 to 2025 (in billion Japanese yen)

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Source

Release date

May 2025

Region

Japan

Survey time period

fiscal years 2017 to 2025; the company's fiscal year ended March 31 of each stated year

Supplementary notes

The segment includes merchandise sales at official stores such as Nintendo TOKYO from fiscal year 2024.

Data prior to fiscal year 2020 come from previous reports. 
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024. 
Values have been rounded. 

Citation formats

Nintendo's playing cards and merch segment sales FY 2017-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

In fiscal year 2025, Nintendo generated around billion Japanese yen in net sales through its playing cards and merchandise segment. While the multinational consumer electronics company is best known for its entertainment segment based on video games, it started its business as a manufacturer of hanafuda, a type of Japanese playing cards. Trading card games based on the company's intellectual properties are mainly distributed through licensing agreements or by wholly-owned subsidiaries like in the case of the Pokémon franchise.

With the opening of the Nintendo TOKYO store in November 2022 and the inclusion of merchandise sales, segment sales doubled in fiscal year 2025.

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