value of items sold in Etsy marketplace / excluding shipping fees and net of refunds associated with canceled transactions
Supplementary notes
* Due to the coronavius outbreak that year, masks (normally part of the category ''Beauty and personal care'') were reported separately on this occasion.
Citation formats
Etsy: most popular purchase categories 2020, by sales
In 2020, homewares and home furnishings were the top sales category on Etsy.com, generating *** billion U.S. dollars in gross merchandise sales. Personal jewelry and accessories ranked second, with a GMS of *** billion dollars, followed in third place by craft supplies, for *** billion.
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Backlinko. (April 27, 2021). Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. "Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars)." Chart. April 27, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. (2021). Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko. "Most Popular Purchase Categories on Etsy.Com in 2020, Based on Gross Merchandise Sales (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2021, /statistics/1249786/etsy-merchandise-sales-product-category/
Backlinko, Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1249786/etsy-merchandise-sales-product-category/ (last visited July 26, 2026)
Most popular purchase categories on Etsy.com in 2020, based on gross merchandise sales (in million U.S. dollars) [Graph], Backlinko, April 27, 2021. [Online]. Available: /statistics/1249786/etsy-merchandise-sales-product-category/
