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Drivers for becoming a Apple Arcade subscriber among current paying subscribers in the United States as of July 2020

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Sources

Release date

May 2021

Region

United States

Survey time period

July 2020

Age group

18 years and older

Special properties

current paying subscribers

Supplementary notes

Total survey n = 2,000.

Citation formats

U.S. subscription reasons for Apple Arcade 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 14, 2021
A July 2020 survey found that **** percent of paying Apple Arcade subscribers in the United States felt that exclusive games were the most important reason to subscribe. Only approximately **** percent of responding subscribers stated that the absence of ads were a driver for becoming a subscriber to the gaming service.
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