Gaming platform Steam is known for its seasonal sales and in 2020, the store also hosted several popular digital events. The Autumn edition of the Steam Game Festival saw over 5.1 million demo activations where users downloaded and tested new and upcoming releases. Engagement over the gaming festivals led enhanced exposure for developers with users adding more game to their wishlists than usual.
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Steam. (January 13, 2021). Demo activations during select Steam Game Festivals in 2020 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1242238/steam-festival-demo-activations/
Steam. "Demo activations during select Steam Game Festivals in 2020 (in millions)." Chart. January 13, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1242238/steam-festival-demo-activations/
Steam. (2021). Demo activations during select Steam Game Festivals in 2020 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1242238/steam-festival-demo-activations/
Steam. "Demo Activations during Select Steam Game Festivals in 2020 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jan 2021, /statistics/1242238/steam-festival-demo-activations/
Steam, Demo activations during select Steam Game Festivals in 2020 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1242238/steam-festival-demo-activations/ (last visited July 30, 2026)
Demo activations during select Steam Game Festivals in 2020 (in millions) [Graph], Steam, January 13, 2021. [Online]. Available: /statistics/1242238/steam-festival-demo-activations/