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In 2024, McDonald's was the leading quick service restaurant (QSR) chain in France based on revenue. That year, McDonald's revenue was estimated at *** billion euros, remaining stable over the previous years. Groupe Bertrand and Marie Blachère followed in the ranking in 2024, with an estimated revenue of *** billion and roughly *** billion euros, respectively.

What are the French cities with the most McDonald's restaurants?

Aside from generating the highest revenue, McDonald's also topped the ranking of the leading quick service restaurant chains in France based on the number of units, with almost restaurants in 2024. That year, Paris was by far the French city with the highest number of McDonald's restaurants, ahead of Toulouse and Marseille.

How much do French consumers spend in quick service restaurants?

In 2024, the number of visits to quick service restaurants in France reached nearly *** million, staying stable over the previous year. As the number of visits did not change significantly over 2023, consumer spending in the French quick service market followed the same trend, totaling approximately **** billion euros in 2024.