In 2020, the most popular television purchase channel was e-commerce with nearly ** percent of televisions sold online. The rest of ** percent of television sets were sold through dealer networks. The television market in India amounted for around ** million sets that year, of which **** million sets were smart TV.
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ADI Media. (February 15, 2021). Television market in India in 2020, by purchase channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1229733/india-television-market-by-purchase-channel/
ADI Media. "Television market in India in 2020, by purchase channel." Chart. February 15, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1229733/india-television-market-by-purchase-channel/
ADI Media. (2021). Television market in India in 2020, by purchase channel. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1229733/india-television-market-by-purchase-channel/
ADI Media. "Television Market in India in 2020, by Purchase Channel." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 15 Feb 2021, /statistics/1229733/india-television-market-by-purchase-channel/
ADI Media, Television market in India in 2020, by purchase channel ÌÇÐÄÆÆ½â°æ, /statistics/1229733/india-television-market-by-purchase-channel/ (last visited July 28, 2026)
Television market in India in 2020, by purchase channel [Graph], ADI Media, February 15, 2021. [Online]. Available: /statistics/1229733/india-television-market-by-purchase-channel/