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Consumer reasons for subscribing to a brand or company social media account in South Korea as of June 2020

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Sources

Release date

April 2021

Region

South Korea

Survey time period

June 11 to 14, 2020

Number of respondents

548 respondents

Age group

18-64 years

Special properties

consumers who used social media during the last months and followed a social media brand account

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Reasons for following brands and companies on social media South Korea 2020

Published by
Christy Tila,
Apr 19, 2021
According to a survey among South Korean consumers on their reasons for following brands or companies' social media accounts, roughly **** percent of respondents stated that they did it to receive the latest information on the brand or the items. Following was to reason to receive information on events or promotions by the brand or company, with approximately **** percent of respondents answering that way.
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