| Characteristic | Product-focused outperformers | Product-focused underperformers | Operations-focused outperformers | Operations-focused underperformers |
|---|---|---|---|---|
| Reduce employee pay/benefits | 43% | 30% | 63% | 46% |
| Furlough/lay off employees | 31% | 28% | 34% | 43% |
| Renegotiate partnerships | 28% | 32% | 49% | 34% |
| Restructure your organization | 21% | 31% | 24% | 34% |
| Withdraw from markets | 15% | 24% | 17% | 28% |
| Abandon investments | 10% | 25% | 10% | 32% |
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Source
Sources
Release date
February 2021
More information
Region
Worldwide
Survey time period
2020
Number of respondents
3,000 respondents
Special properties
CEOs*
Method of interview
Online interview
Supplementary notes
*Respondents represent senior executive roles at their organizations: CEOs, public leaders, managing directors, general managers.
Respondents represent 26 industries. When safe, deep-dive interviews were conducted in-person with 24 CEOs from 11 industries and 11 countries.
The difference between outperformers and underperformers are revealed in each of the following key categories: leadership, technology, employees, open innovation, cybersecurity. Outperformers are more focused on priorities as opposed to underperformers, whose responses are generally more distributed.
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