among people who had participated in a normal live event; multiple answers possible
Method of interview
Online survey
Supplementary notes
*The sample size consisted of 3,450 male and 4,238 female respondents.
Original question: "Please choose all reasons for participating in normal live events (participation at a live venue) or artist events (fan meeting, etc.) that apply to you."
Citation formats
Most common reasons for participating in live music events Japan 2020, by gender
According to a survey conducted in November 2020, close to ** percent of female respondents in Japan stated that they went to a live music event because they really liked the artist. Almost ** percent of women stated that they wanted to cheer on the artist directly, while the share of men who wanted to do this was considerably lower.
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MMD Labo. (January 12, 2021). Leading reasons for participating in live music events in Japan as of November 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/
MMD Labo. "Leading reasons for participating in live music events in Japan as of November 2020, by gender." Chart. January 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/
MMD Labo. (2021). Leading reasons for participating in live music events in Japan as of November 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/
MMD Labo. "Leading Reasons for Participating in Live Music Events in Japan as of November 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2021, /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/
MMD Labo, Leading reasons for participating in live music events in Japan as of November 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/ (last visited August 04, 2026)
Leading reasons for participating in live music events in Japan as of November 2020, by gender [Graph], MMD Labo, January 12, 2021. [Online]. Available: /statistics/1201647/japan-leading-reasons-participation-live-music-events-by-gender/
