According to a survey conducted in November 2020, close to ** percent of female respondents in Japan stated that they had used a paid music live streaming service because it was carried out by an artist they really liked. While about one in **** women used such a service because they wanted to financially support the artist they liked, the share was considerably lower among the male respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
MMD Labo. (January 12, 2021). Leading reasons for using a paid music live streaming service in Japan as of November 2020, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/
MMD Labo. "Leading reasons for using a paid music live streaming service in Japan as of November 2020, by gender." Chart. January 12, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/
MMD Labo. (2021). Leading reasons for using a paid music live streaming service in Japan as of November 2020, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/
MMD Labo. "Leading Reasons for Using a Paid Music Live Streaming Service in Japan as of November 2020, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 Jan 2021, /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/
MMD Labo, Leading reasons for using a paid music live streaming service in Japan as of November 2020, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/ (last visited July 31, 2026)
Leading reasons for using a paid music live streaming service in Japan as of November 2020, by gender [Graph], MMD Labo, January 12, 2021. [Online]. Available: /statistics/1201651/japan-leading-reasons-using-paid-music-live-streaming-service-by-gender/