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Have you made any purchase via mobile commerce in the last 12 months?

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Source

Release date

September 2020

Region

Italy

Survey time period

September 15-16, 2020

Number of respondents

1,011 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Negli ultimi 12 mesi hai effettuato acquisti online da dispositivi mobili (smartphone, tablet)? Se sì, con quale frequenza?"

Citation formats

Mobile commerce use frequency in Italy 2019-2020, by age group

Published by
Yihan Ma,
Oct 14, 2020
People between 35 and 44 years of age were the most keen to shop via mobile commerce platforms in Italy. More than half of the respondents to a survey from this age group, in fact, declared to have made online purchases via smartphone or tablet between ** and ****. On the other hand, older people used mobile commerce the least, with ** percent of respondents aged 55 years or more declaring to have never made such purchases over the period.
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