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The Asia Pacific region accounted for ** percent of the global cosmetics market in 2020, solidifying the region as the world’s biggest cosmetics market. Asia Pacific’s global market share has increased steadily from 2015, in which the region made up **** percent of the global cosmetics market.

Market leaders

Famed for its diverse cosmetics industry, the Asia Pacific region encompasses some of the world’s most notorious cosmetics markets. China’s multi-billion-yuan cosmetics market was the second-biggest consumer of beauty products worldwide in 2018. South Korea joins China as one of the region’s largest cosmetics industries, with South Korean beauty products, also known as K-beauty, gaining worldwide popularity.

 APAC brands 

The Asia Pacific region is home to some of the biggest beauty brands in the world. South Korean conglomerate, Amorepacific, displayed a revenue firmly past the trillion South Korean won mark in 2019. Japan also ranks among the Asia Pacific cosmetics leaders, with its beauty giant Shiseido recording astronomical net sales in 2019. Other brands founded across the Asia Pacific region, such as Penchoin and Chando, enjoy success domestically but not necessarily on an international scale. Nevertheless, these brands help the Asia Pacific region to cement its position in the cosmetics industry worldwide.