Based on the place of registration of online stores data.
The study includes stores that specialize in the sales of sports equipment, sports clothing and shoes, goods for tourism and outdoor activities, weapons, and goods for fishing and hunting. Universal marketplaces with the annual sales value of over 100 million Russian rubles were also taken into consideration.
39 online stores of such profile included in the TOP1000 Russian online stores by the number of orders in 2021 are taken under consideration.
Citation formats
Sporting goods e-store share in Russia H2 2020-H1 2021, by place of registration
The majority of Russian e-commerce retailers in sporting goods market were located in Moscow and Moscow region over the given period. Over *** percent of sporting good e-stores were based in Western Russia, while just percent of the market players were registered in Northern capital - Saint Petersburg.
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Data Insight (RU). (February 10, 2022). Geographical distribution of online sporting good stores in Russia between 2nd half of 2020 and 1st half of 2021, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/
Data Insight (RU). "Geographical distribution of online sporting good stores in Russia between 2nd half of 2020 and 1st half of 2021, by region." Chart. February 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/
Data Insight (RU). (2022). Geographical distribution of online sporting good stores in Russia between 2nd half of 2020 and 1st half of 2021, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/
Data Insight (RU). "Geographical Distribution of Online Sporting Good Stores in Russia between 2nd Half of 2020 and 1st Half of 2021, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2022, /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/
Data Insight (RU), Geographical distribution of online sporting good stores in Russia between 2nd half of 2020 and 1st half of 2021, by region ÌÇÐÄÆƽâ°æ, /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/ (last visited August 02, 2026)
Geographical distribution of online sporting good stores in Russia between 2nd half of 2020 and 1st half of 2021, by region [Graph], Data Insight (RU), February 10, 2022. [Online]. Available: /statistics/1133280/russia-distribution-of-sporting-goods-e-stores-by-region/
